DKNOpartners

Menu

Secure online shopping in Denmark

DKNO Partners advises you and your business

In Denmark, security is crucial for consumers when shopping online. Danish customers expect security, transparency and credibility. Therefore, it's important that your webshop fulfils these requirements and clearly shows that it meets Danish standards for safe online shopping. Here's an overview of what secure e-commerce means and how to implement the right logos correctly.
Contact us

What does secure online shopping mean?

Secure online shopping is about building consumer trust by delivering a safe and transparent shopping experience. This requires your online store to take responsibility for everything from payment solutions to clear return policies and proper handling of personal data. By following Danish standards for secure online shopping, you show your customers that their safety is your top priority - a crucial factor for success in the Danish market.

The cornerstones of secure online shopping:

  • Clear contact details: Make it easy for customers to find their name, address and phone number.
  • Clear terms of trade: Provide clear information about prices, shipping and return policies.
  • Secure payment gateway: Use recognised payment solutions and SSL certificates.
  • GDPR compliance: Protect customer data and comply with legislation.

E-labelled

The e-brand is a Danish certification that shows that your webshop fulfils requirements for security, transparency and consumer protection. Apply via e-maerket.dkwhere your online shop is assessed in areas such as terms of trade, payment solutions and data protection. Once approved, you will be entitled to use the E-label on your webshop.

SSL certificate

An SSL certificate ensures an encrypted connection on your webshop (https), protecting customer data during transactions. SSL certificates can be purchased through your web hosting provider or a certification organisation such as DigiCert, GlobalSign or Let's Encrypt. A webshop without SSL risks losing customer trust.

Payment logos

Logos from recognised payment solutions such as MobilePay, Dankort, Visa and Mastercard increase customer confidence when purchasing. When you integrate these payment solutions, the provider often provides logos and security materials that can be placed on your website, for example on the checkout page and in the footer.

Benefits of offering secure online shopping

Investing in secure online shopping doesn't just benefit your customers - it benefits your business too. When your online store is compliant, you build trust and ensure a better customer experience, which can lead to more sales and fewer complaints. It also boosts your ranking in search engines like Google, as security and trustworthiness are highly valued.

  • Greater trust from customers

    When customers feel comfortable shopping on your online store, they are more likely to complete their purchase, increasing your conversion rate and creating loyal customers.

  • Better visibility

    Secure e-commerce sends positive signals to search engines like Google, which can improve your ranking and make your online store easier to find for potential customers.

  • Fewer complaints and claims

    By clarifying terms of trade and return policies, you create transparency that reduces misunderstandings and the number of complaints and claims.

  • Increased competitiveness in the Danish market.

    A webshop that meets Danish standards for security and credibility is stronger in competition and becomes the preferred choice for customers.

How to secure your webshop for safe online shopping

Securing your webshop for e-commerce doesn't have to be difficult. Start by analysing the Danish requirements and adjust your webshop to meet them. Optimise terms of trade and payment systems and add security certificates and logos to show your customers that their safety is your priority.

Four steps to secure online shopping:

  1. Analysis: Research the requirements for secure online shopping and identify gaps in your online store.
  2. Improvement: Update terms and conditions, implement GDPR solutions and secure the checkout process.
  3. Implementation: Add visible security certificates and logos on the checkout page and footer.
  4. Communication: Inform customers about how their data is protected, for example via an FAQ or a security page.

Contact us for help with secure online shopping

Do you want to strengthen your webshop and create a secure and trustworthy platform for your customers? We can advise you and help you implement solutions that meet Danish standards for secure online shopping. Whether you are in the start-up phase or already have an established webshop, we ensure that your platform is ready to meet customer expectations. 

Do you need further help with the application or registration? Contact us here